Wednesday, June 27, 2007
1st Step for Starting Your Home Based Business
Would You like to start your own home business? what many people do not realize is that starting your own home business is easier than you might have ever imagined.
With easy steps in a home based business
opportunities guide, you can plan, start and maintain a home business. With a home based business, you can count on the freedom of occupational undertakings and the satisfaction of self-management. Furthermore, your workspace is a personalized and comfortable office area located in the convenience of your own home.
Home Based Business Opportunities
Maybe you desire a piece of the home based business opportunities action, but you do not know exactly the kind of tools or products to utilize. To resolve this problem, consult with a home based opportunities business guide that outlines a variety of possible business opportunities most fit for you. While you look at a potential list and review
some ideas of your own, keep in mind any of your related previous experience and any innate talents that you have to contribute.
Determining your Type of Business
A home based business opportunities guide can help you decide the product or service for you to provide. First decide what are you selling then practice writing a short, specific statement describing it. Keep in mind that your
statement may change several times as you experiment with the market and test your skills.
Yes, your home based business should reflect your specific aptitude for the product or service that you provide for your customers. To accomplish this, make sure that you not only choose the right type of business for your skills, but possess the right resources to support it. This includes sufficient home space, residence in an applicable market and pertinence to your particular part of the country.
Make sure that you consider the disadvantages of starting your own business before you actually begin your venture. If you compare these disadvantages to the given advantages and find them overwhelming, then opening your home based business is probably not for you. If, after reviewing any home based business opportunities guide, you cannot find any reason to not launch your own business, then go for it!
Starting a Home Based Business
Before you can officially establish your home based business, any opportunities guide will tell you that you need to first assess your skills, experience, and life goals. Then you must ask yourself if you still want to work out of your home after understanding the various disadvantages. Once you determine and fulfill your need for further training or experience for your articular business, then you are at the starting line.
Sunday, June 10, 2007
What's the Best Use of Keyphrases?
by Karon Thackston C 2007, All Rights Reserved
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter -- that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let's sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines).
Search engines are all about words. That's their very nature. In fact, Google gives advice to searchers about how to get the best results. Its own Webmaster Guidelines state (among other things):
"Think about the words users would type to find your pages, and make sure that your site actually includes those words within it."
Taking it one step further, the Google Help Center offers this piece of advice to those using its engine:
"Google looks for the search terms you choose, so 'luxury hotels Maui' will probably deliver better results than 'really nice places to spend the night in Maui.'"
On that same page we also find:
"By default, Google only returns pages that include all of your search terms. Keep in mind that the order in which the terms are typed will affect the search results."
But it's not just Google's website that leads in this direction. The patent filed by Google in March 2005 discusses the background of this invention. A couple of key passages for copywriters to note are:
"...identifies relevant documents based on a comparison of the search query terms to the words contained in the documents."
and
"Typically, the search engine (Google) accomplishes this by matching the terms in the search query to a corpus of pre-stored web documents. Web documents that contain the user's search terms are considered 'hits' and are returned to the users."
And, last, but certainly not least, we look to a scientific paper written many years ago by Sergey Brin and Lawrence Page (founders of Google) entitled, "The Anatomy of a Large-scale Hypertextual Web Search Engine." In it, they describe the core differences between Google and other search engines at the time. What do the creators of Google say is at its core?
That it "has location information for all hits and so it makes extensive use of proximity in search."
So, what does all this mean? While you can use the terms of a keyphrase individually, your best bet, by far, is to use the phrase as-is।
Why?
Because Google (and other engines as well) makes extensive use of proximity.
That means Google breaks every Web page it indexes into individual words. It tracks location information for all the hits it stores in its database. Then Google tracks where on the page the words are located in relation to each other.
Again we ask, "Why?" For the sake of relevancy. And we all know oogle walks, talks, eats and sleeps relevancy. Take this phrase for example:
Apple Laptop Computer.
If you typed that phrase, as-is, into a basic search engine, it could easily return results that include:
apple orchards
apple pie recipes
computer repair
computer tech support
used computers
and millions of other, completely irrelevant results. If the engine uses proximity, however, and is looking for the entire phrase (or at least the words as close together as possible and in the same order if possible), you get results that actually deal with the Apple-brand laptop computer. It's because of all the aspects listed above that Google is able to return highly relevant results. Those include:
* Attempting to match the words in the search query with the words on the page.
* Returning only pages that include all the search terms.
* Looking at the order in which the words are typed.
* Matching the terms in the search query to the terms in the document.
* Making extensive use of proximity.
Can You Do Both?
Will it hurt to use the words within the search phrase individually as long as you also use the phrase as a whole? Absolutely not. In fact, it may even help to do both and to also use a few synonyms and complementary words as well. But remember, you want the keyphrase (or phrases) used as-is more times than not.
Karon Thackston
Learn to write SEO and online copy that impresses the engines and your
visitors at: http://www.copywritingcourse.com
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter -- that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let's sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines).
Search engines are all about words. That's their very nature. In fact, Google gives advice to searchers about how to get the best results. Its own Webmaster Guidelines state (among other things):
"Think about the words users would type to find your pages, and make sure that your site actually includes those words within it."
Taking it one step further, the Google Help Center offers this piece of advice to those using its engine:
"Google looks for the search terms you choose, so 'luxury hotels Maui' will probably deliver better results than 'really nice places to spend the night in Maui.'"
On that same page we also find:
"By default, Google only returns pages that include all of your search terms. Keep in mind that the order in which the terms are typed will affect the search results."
But it's not just Google's website that leads in this direction. The patent filed by Google in March 2005 discusses the background of this invention. A couple of key passages for copywriters to note are:
"...identifies relevant documents based on a comparison of the search query terms to the words contained in the documents."
and
"Typically, the search engine (Google) accomplishes this by matching the terms in the search query to a corpus of pre-stored web documents. Web documents that contain the user's search terms are considered 'hits' and are returned to the users."
And, last, but certainly not least, we look to a scientific paper written many years ago by Sergey Brin and Lawrence Page (founders of Google) entitled, "The Anatomy of a Large-scale Hypertextual Web Search Engine." In it, they describe the core differences between Google and other search engines at the time. What do the creators of Google say is at its core?
That it "has location information for all hits and so it makes extensive use of proximity in search."
So, what does all this mean? While you can use the terms of a keyphrase individually, your best bet, by far, is to use the phrase as-is।
Why?
Because Google (and other engines as well) makes extensive use of proximity.
That means Google breaks every Web page it indexes into individual words. It tracks location information for all the hits it stores in its database. Then Google tracks where on the page the words are located in relation to each other.
Again we ask, "Why?" For the sake of relevancy. And we all know oogle walks, talks, eats and sleeps relevancy. Take this phrase for example:
Apple Laptop Computer.
If you typed that phrase, as-is, into a basic search engine, it could easily return results that include:
apple orchards
apple pie recipes
computer repair
computer tech support
used computers
and millions of other, completely irrelevant results. If the engine uses proximity, however, and is looking for the entire phrase (or at least the words as close together as possible and in the same order if possible), you get results that actually deal with the Apple-brand laptop computer. It's because of all the aspects listed above that Google is able to return highly relevant results. Those include:
* Attempting to match the words in the search query with the words on the page.
* Returning only pages that include all the search terms.
* Looking at the order in which the words are typed.
* Matching the terms in the search query to the terms in the document.
* Making extensive use of proximity.
Can You Do Both?
Will it hurt to use the words within the search phrase individually as long as you also use the phrase as a whole? Absolutely not. In fact, it may even help to do both and to also use a few synonyms and complementary words as well. But remember, you want the keyphrase (or phrases) used as-is more times than not.
Karon Thackston
Learn to write SEO and online copy that impresses the engines and your
visitors at: http://www.copywritingcourse.com
Friday, June 8, 2007
3 Services Your Online Business Can't Live Without
3 Services Your Online Business Can't Work without
It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without।
Service #1: Web Hosting
I'm not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. I'm talking about a premium, ad free web hosting package with your own domain name. Plenty of space and able to handle plenty of traffic. Free sites that ad their own banner are not very professional in most peoples eyes and turns them off real quick.
Service #2: A minimum of one Sequential Autoresponder account
Why autoresponders? First they allow you to follow up with your online visitors automatically. Most people won't order during their first visit to your website. You can set your autoresponder to send out follow up email messages.
That makes your initial goal to capture the name and email address or your visitor so you can send them more information about the benefits of your offer. At the same time you're building a list of people that you can keep in regular contact with and send special offers to. You will need to prompt our visitor to sign up for an online newsletter, a free report, or any other offer you may have to encourage them to give you their
name and email.
You should have enough autoresponder accounts to promote more that one offer. Eventually, may have hundreds of different messages automatically being sent with your offers.
Service #3: An Online Adtracke
No matter whether you're using free advertising or paid advertising you MUST track the performance of your ads. You need to know what ads work and which ones are duds. You have to know which advertising sources are giving you the best results for your time and money. You can even track individual links in your website to see which ones are getting the most हिट्स।
It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without।
Service #1: Web Hosting
I'm not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. I'm talking about a premium, ad free web hosting package with your own domain name. Plenty of space and able to handle plenty of traffic. Free sites that ad their own banner are not very professional in most peoples eyes and turns them off real quick.
Service #2: A minimum of one Sequential Autoresponder account
Why autoresponders? First they allow you to follow up with your online visitors automatically. Most people won't order during their first visit to your website. You can set your autoresponder to send out follow up email messages.
That makes your initial goal to capture the name and email address or your visitor so you can send them more information about the benefits of your offer. At the same time you're building a list of people that you can keep in regular contact with and send special offers to. You will need to prompt our visitor to sign up for an online newsletter, a free report, or any other offer you may have to encourage them to give you their
name and email.
You should have enough autoresponder accounts to promote more that one offer. Eventually, may have hundreds of different messages automatically being sent with your offers.
Service #3: An Online Adtracke
No matter whether you're using free advertising or paid advertising you MUST track the performance of your ads. You need to know what ads work and which ones are duds. You have to know which advertising sources are giving you the best results for your time and money. You can even track individual links in your website to see which ones are getting the most हिट्स।
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